FTC Testimonial & Endorsement Law The FTC’s new guidelines effective
December 1, 2009 changed a lot of rules on
endorsements and testimonials like nothing you've ever seen
before. It is now written in law that restricts what a
testimonial about products and services can and cannot
contain. In addition, you become liable just by placing it
on your website if there is a problem. View Auto Web Law Pro Software Video The first thing to understand is that the FTC is financed by law breakers. Actually the FTC makes a profit. When they hire additional agents, and they are now doing so to further the enforcement of these new laws, the fines given out more than pay for the agents. Many of the gurus have annonced they are retiring due to
this law being passed. Well, to be open about this, I have
tried to tell others, even my customers about testimonials for
years. The FTC does not like testimonials or endorsements,
plain & simple. However, they allow them as long as you
stay in their guidelines. The FTC is still in the preliminary stages of the enforcement. Let me tell you this; you not knowing a law enforced by the FTC is not an excuse to avoid legal action. They can burn you at the stake if they choose to. However, we do have case studies already. When you click to see the video on the law software, you can also scroll down the page for testimonials if you want the hell scared out of you. Yes, it's real, and only an idiot who is aware of
the potential of losing everything would pass up paying
almost nothing to secure the future of your business, your
family, your retirement, and the pease of mind that comes along
with it. The video will give you enough information so you can make a decision. The software will cover most everything you will ever need to stay FTC friendly including your testimonials for your online business and much, much more. An Internet attorney designed this software for a practical solution that fits any size business. This software is easy to use and will have you FTC compliant in only a few minutes. Check it out now -Click here to see the video
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